THE WEATHER CHANNEL’S JIM CANTORE AT LSC. The Weather Channel’s on-air personality and self-described ‘Weather Geek’ Jim Cantore (Class of ’86) visited Lyndon State for his annual workshop “TV Weathercasting Techniques” on November 12. This is the eighth year Cantore has given the class. The full day class offers senior broadcast meteorology students the opportunity to be mentored, coached, and critiqued by Cantore. Cantore was again joined by meteorologist Kerrin Jeromin (Class of ’08). Jeromin is the meteorologist for Fox 44 Local News This Morning and ABC22 This Morning in Burlington, Vermont.
The day began with a presentation about the general state of broadcast meteorology, strategies for breaking into the business, and trends from within the field including the push towards “hyperlocal.” Cantore stressed the importance of being both passionate and compassionate in your line of work. Both Cantore and Jeromin discussed the process of finding that first broadcast job and tips on becoming successful. The class visited via Skype with Lou Michaels of Talent Dynamics. Michaels talked to the students about producing a solid resume tape. She also discussed developing a viewer-friendly personality and the importance of on-air appearance. Michaels spoke of the role of social media and helped with advice about the job search.
The afternoon session concentrated on one-on-one studio work. Cantore watched tapes of each student’s earlier broadcast work and offered individual critiques and guidance. The student then had time to work in front of the chroma-key wall (green screen) where weather maps are projected. These sessions were taped and allowed Cantore and the students a final individual session. While Cantore was in studio, Jeromin watched show tapes with the other students and shared advice on improving on-air performance.
The class didn’t end there. Both Cantore and Jeromin subsequently send each student a written assessment. The pair will watch more broadcasts in the spring and submit analysis on the students’ progress.